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PATH ROBOTICS

PATH ROBOTICS

Studio Freight

Studio Freight

2021

2021

Overview

Overview

     Path makes intelligent robots that make manufacturing infinitely flexible and infinitely scalable. The Freight team built a new site and a robust system of guidelines around it to celebrate a new round of funding and create a foundation from which to grow.

     Path makes intelligent robots that make manufacturing infinitely flexible and infinitely scalable. The Freight team built a new site and a robust system of guidelines around it to celebrate a new round of funding and create a foundation from which to grow.

     I was involved in the entire project, both with identity and web, from start to finish. Within 2 months of launch, Path Robotics received 100 million in its series C funding.

     I was involved in the entire project, both with identity and web, from start to finish. Within 2 months of launch, Path Robotics received 100 million in its series C funding.

Awards

Awards

SITE OF THE DAY - AWWWARDS, 2021

SITE OF THE DAY - AWWWARDS, 2021

SITE OF THE DAY - MINDSPARKLE MAGAZINE, 2021

SITE OF THE DAY - MINDSPARKLE MAGAZINE, 2021

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IMG SOURCE

Das Programm

RESEARCH

RESEARCH

The automation of manufacturing can look and feel intimidating. We looked at environmental and technical languages of other industrial eras and introduced them to a new one.

The automation of manufacturing can look and feel intimidating. We looked at environmental and technical languages of another industrial era and introduced them to a new one.

TYPE

TYPE

     Suisse Int'l became the workhorse with its classic feel that makes a nod to its pioneering legacy. Pitch came in to add some personality, technicality, and grittiness with its angled joints (welds, hello?). 

     Suisse Int'l became the workhorse with its classic feel that makes a nod to its pioneering legacy. Pitch came in to add some personality, technicality, and grittiness with its angled joints (welds, hello?). 

     Suisse Int'l became the workhorse with its classic feel that makes a nod to its pioneering legacy. Pitch came in to add some personality, technicality, and grittiness with its angled joints (welds, hello?). 

COLOR

COLOR

COLOR

     A 2–palette system with a special–move gradient uses colors pulled from the materials, chemical reactions, and welding space,   

     A 2–palette system with a special–move gradient uses colors pulled from the materials, chemical reactions, and welding space,   

SPECIAL MOVE

SPECIAL MOVE

     A flexible grid system, influenced by the placement of a central line, allows the design team to play with layouts and keep things feeling fresh.  

     A flexible grid system, influenced by the placement of a central line, allows the design team to play with layouts and keep things feeling fresh.  

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MARKS

As a new startup, it didn't make sense to tear down what was working. A new set of marks cleaned up some weight balance and kerning issues. 

As a new startup, it didn't make sense to tear down what was working. A new set of marks cleaned up some weight balance and kerning issues. 

Web-2

WEB

Web
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IDENTITY

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Print Collateral
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Look Ma, we're in Times Square! *and it was free