PATH ROBOTICS
PATH ROBOTICS
Studio Freight
Studio Freight
2021
2021
Overview
Overview
Path makes intelligent robots that make manufacturing infinitely flexible and infinitely scalable. The Freight team built a new site and a robust system of guidelines around it to celebrate a new round of funding and create a foundation from which to grow.
Path makes intelligent robots that make manufacturing infinitely flexible and infinitely scalable. The Freight team built a new site and a robust system of guidelines around it to celebrate a new round of funding and create a foundation from which to grow.
I was involved in the entire project, both with identity and web, from start to finish. Within 2 months of launch, Path Robotics received 100 million in its series C funding.
I was involved in the entire project, both with identity and web, from start to finish. Within 2 months of launch, Path Robotics received 100 million in its series C funding.
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IMG SOURCE
Das Programm
RESEARCH
RESEARCH
The automation of manufacturing can look and feel intimidating. We looked at environmental and technical languages of other industrial eras and introduced them to a new one.
The automation of manufacturing can look and feel intimidating. We looked at environmental and technical languages of another industrial era and introduced them to a new one.
TYPE
TYPE
Suisse Int'l became the workhorse with its classic feel that makes a nod to its pioneering legacy. Pitch came in to add some personality, technicality, and grittiness with its angled joints (welds, hello?).
Suisse Int'l became the workhorse with its classic feel that makes a nod to its pioneering legacy. Pitch came in to add some personality, technicality, and grittiness with its angled joints (welds, hello?).
Suisse Int'l became the workhorse with its classic feel that makes a nod to its pioneering legacy. Pitch came in to add some personality, technicality, and grittiness with its angled joints (welds, hello?).
COLOR
COLOR
COLOR
A 2–palette system with a special–move gradient uses colors pulled from the materials, chemical reactions, and welding space,
A 2–palette system with a special–move gradient uses colors pulled from the materials, chemical reactions, and welding space,
SPECIAL MOVE
SPECIAL MOVE
A flexible grid system, influenced by the placement of a central line, allows the design team to play with layouts and keep things feeling fresh.
A flexible grid system, influenced by the placement of a central line, allows the design team to play with layouts and keep things feeling fresh.
MARKS
As a new startup, it didn't make sense to tear down what was working. A new set of marks cleaned up some weight balance and kerning issues.
As a new startup, it didn't make sense to tear down what was working. A new set of marks cleaned up some weight balance and kerning issues.
WEB
IDENTITY
