Stiitch

Stiitch

Stiitch

How do we increase confidence in trip planning and preparedness for people new or inexperienced in hiking and backpacking? With more people hitting the trails in the last ten years, enjoyment and education can play a large part in saving the trails and environment. Stiitch is a service providing data for custom trail experiences in both print and digital formats to instill confidence in preparedness and navigational skills

 

How do we increase confidence in trip planning and preparedness for people new or inexperienced in hiking and backpacking? With more people hitting the trails in the last ten years, enjoyment and education can play a large part in saving the trails and environment. Stiitch is a service providing data for custom trail experiences in both print and digital formats to instill confidence in preparedness and navigational skills

How do we increase confidence in trip planning and preparedness for people new or inexperienced in hiking and backpacking? With more people hitting the trails in the last ten years, enjoyment and education can play a large part in saving the trails and environment. Stiitch is a service providing data for custom trail experiences in both print and digital formats to instill confidence in preparedness and navigational skills

 

Client

Independent

Independent

Deliveries

Packaging

Brand Identity

Digital

Designer

Dan Anecito

Year

2019

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The outdoor recreation industry is booming thanks to social media and a shifting US population that finds more people moving closer to national forests and grasslands. People are getting outside more and where they go and what they do depends largely on their level of experience, proximity, and payoff. For many, hiking and backpacking is a relatively new experience and their level of comfort in planning trips rests solely on the more experienced. They don’t consider themselves hikers or backpackers because they don’t do it often enough, nor do they own the right gear. In order to create confidence in both trail planning and preparedness, tools that aid in both must be easy to access, engaging, and easy to understand and use.

After spending two summers in a research lab working with algae for biofuel applications I became intrigued about other potential applications for the work I was doing. At a macroscopic level the colors and movement of these colonies was hypnotizing and at a microscopic level the diatoms provided a totally different visual experience. The goal of this project was to capture that in promotional materials and packaging. 

The outdoor recreation industry is booming thanks to social media and a shifting US population that finds more people moving closer to national forests and grasslands. People are getting outside more and where they go and what they do depends largely on their level of experience, proximity, and payoff. For many, hiking and backpacking is a relatively new experience and their level of comfort in planning trips rests solely on the more experienced. They don’t consider themselves hikers or backpackers because they don’t do it often enough, nor do they own the right gear. In order to create confidence in both trail planning and preparedness, tools that aid in both must be easy to access, engaging, and easy to understand and use.

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Surveys, literature reviews, and focus groups were used over the course of 10 weeks to gather important data to establish design goals for the project.

After spending two summers in a research lab working with algae for biofuel applications I became intrigued about other potential applications for the work I was doing. At a macroscopic level the colors and movement of these colonies was hypnotizing and at a microscopic level the diatoms provided a totally different visual experience. The goal of this project was to capture that in promotional materials and packaging. 

Surveys, literature reviews, and focus groups were used over the course of 10 weeks to gather important data to guide decisions in the design of the project.

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Source: 1987 U.S. National Report to the International Cartographic Association. Page 3.

Source: Campground in Vermilion, Alberta. Provincial Archives of Alberta, PA7982.

While digging through my map archives I became interested in the system USGS had employed from the 1970's – 2011. It was funky and surprisingly non-corporate (some cool history there). The friendliness and nostalgic aspect matched the approachability I was going for – far from the geometric sans typefaces that seemed to dominate the tech industry.  

While digging through my map archives I became interested in the system USGS had employed from the 1970's – 2011. It was funky and surprisingly non-corporate (some cool history there). The friendliness and nostalgic aspect matched the approachability I was going for – far from the geometric sans typefaces that seemed to dominate the tech industry.  

While digging through my map archives I became interested in the system USGS had employed from the 1970's – 2011. It was funky and surprisingly non-corporate (some cool history there). The friendliness and nostalgic aspect matched the approachability I was going for – far from the geometric sans typefaces that seemed to dominate the tech industry. 

While digging through my map archives I became interested in the system USGS had employed from the 1970's – 2011. It was funky and surprisingly non-corporate (some cool history there). The friendliness and nostalgic aspect matched the approachability I was going for – far from the geometric sans typefaces that seemed to dominate the tech industry.  

           The color palette was inspired by map features and the bizarre colorways of camping gear that still, for whatever reason, exists to this day.    

           The color palette was inspired by map features and the bizarre colorways of camping gear that still, for whatever reason, exists to this day.    

           The color palette was inspired by map features and the bizarre colorways of camping gear that still, for whatever reason, exists to this day.    

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Always looking ahead. The mark, an arrow pointing forward, captures a mountain through a wave, valley, or treeline – pick what you'd rather be walking through. The logotype pulls the type from old topographical maps and is given a few updates.

Always looking ahead. The mark, an arrow pointing forward, captures a mountain through a wave, valley, or treeline – pick what you'd rather be walking through. The logotype pulls the type from old topographical maps and is given a few updates.

Always looking ahead. The mark, an arrow pointing forward, captures a mountain through a wave, valley, or treeline – pick what you'd rather be walking through. The logotype pulls the type from old topographical maps and is given a few updates.

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A site lets users find and create trails based on their needs and wants with features that allow for customization of data points that will be helpful later down the trail. They can either sync this data to a watch or have a custom map printed and delivered to their doorstep.  

A site lets users find and create trails based on their needs and wants with features that allow for customization of data points that will be helpful later down the trail. They can either sync this data to a watch or have a custom map printed and delivered to their doorstep.  

A site lets users find and create trails based on their needs and wants with features that allow for customization of data points that will be helpful later down the trail. They can either sync this data to a watch or have a custom map printed and delivered to their doorstep.  

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A watch uses trail data to help users know what's ahead as well as where they are on the map. Questions about vital data points help keep that information current for future users.

A watch uses trail data to help users know what's ahead as well as where they are on the map. Questions about vital data points help keep that information current for future users.

A watch uses trail data to help users know what's ahead as well as where they are on the map. Questions about vital data points help keep that information current for future users.

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Personalized physical maps, which were the main focus of this project, educate hikers to become more confident in understanding topo maps even if they don't have experience. Data points identify mileage, features/services, and elevation gain/losses between them. Landscape profiles align at certain points when held at eye-level to identify features, get a sense of distances, and to help align hikers if they don't have a compass. A 3D section and elevation profile of the map page is also included. 

Personalized physical maps, which were the main focus of this project, educate hikers to become more confident in understanding topo maps even if they don't have experience. Data points identify mileage, features/services, and elevation gain/losses between them. Landscape profiles align at certain points when held at eye-level to identify features, get a sense of distances, and to help align hikers if they don't have a compass. A 3D section and elevation profile of the map page is also included. 

Personalized physical maps, which were the main focus of this project, educate hikers to become more confident in understanding topo maps even if they don't have experience. Data points identify mileage, features/services, and elevation gain/losses between them. Landscape profiles align at certain points when held at eye-level to identify features, get a sense of distances, and to help align hikers if they don't have a compass. A 3D section and elevation profile of the map page is also included. 

Personalized physical maps, which were the main focus of this project, educate hikers to become more confident in understanding topo maps even if they don't have experience. Data points identify mileage, features/services, and elevation gain/losses between them. Landscape profiles align at certain points when held at eye-level to identify features, get a sense of distances, and to help align hikers if they don't have a compass. A 3D section and elevation profile of the map page is also included. 

          The trail lines vary in color and thickness to identify challenging spots, water availability, suitable places to camp, and where you can cruise through miles.

          The trail lines vary in color and thickness to identify challenging spots, water availability, suitable places to camp, and where you can cruise through miles.

          The trail lines vary in color and thickness to identify challenging spots, water availability, suitable places to camp, and where you can cruise through miles.