Otella

Otella

Otella

Otella is a hair product line utilizing proteins and other micronutrients from the diatom, cyclotella – a major player in climate change processes. These unicellular organisms, made of clear silica walls create stunning geometric structures and reflections of light which serve as inspiration for both structural and graphic devices. 

Otella is a hair product line utilizing proteins and other micronutrients from the diatom, cyclotella – a major player in climate change processes. These unicellular organisms, made of clear silica walls create stunning geometric structures and reflections of light which serve as inspiration for both structural and graphic devices. 

Otella is a hair product line utilizing proteins and other micronutrients from the diatom, cyclotella – a major player in climate change processes. These unicellular organisms, made of clear silica walls create stunning geometric structures and reflections of light which serve as inspiration for both structural and graphic devices. 

Client

ICMAD

(Young Designer Competition)

Deliveries

Packaging

Packaging

Brand Identity

Brand Identity

Designer

Dan Anecito

Awards

Top 20

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After spending two summers in a research lab working with algae for biofuel applications I became intrigued about other potential applications for the work I was doing. At a macroscopic level the colors and movement of these colonies were hypnotizing and at a microscopic level the diatoms provided a totally different visual experience. The goal of this project was to capture that in promotional materials and packaging. 

After spending two summers in a research lab working with algae for biofuel applications I became intrigued about other potential applications for the work I was doing. At a macroscopic level the colors and movement of these colonies was hypnotizing and at a microscopic level the diatoms provided a totally different visual experience. The goal of this project was to capture that in promotional materials and packaging. 

After spending two summers in a research lab working with algae for biofuel applications I became intrigued about other potential applications for the work I was doing. At a macroscopic level the colors and movement of these colonies were hypnotizing and at a microscopic level the diatoms provided a totally different visual experience. The goal of this project was to capture that in promotional materials and packaging. 

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Source: Image from page 574 of "The book of photography; practical, theoretical and applied" (1905)

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It was important to capture both the structural and material aspects of the cells through geometrical shapes and transparency. How would these boxes look and interact together on a shelf like they do under a microscope on a slide? On top of that, these micoalgae are a renewable resource that make up 90% of the ocean's biota. How can consumers get a sense of that without spending too much time researching the product.

It was important to capture both the structural and material aspects of the cells through geometrical shapes and transparency. How would these boxes look and interact together on a shelf like they do under a microscope on a slide? On top of that, these micoalgae are a renewable resource that make up 90% of the ocean's biota. How can consumers get a sense of that without spending too much time researching the product.

It was important to capture both the structural and material aspects of the cells through geometrical shapes and transparency. How would these boxes look and interact together on a shelf like they do under a microscope on a slide? On top of that, these micoalgae are a renewable resource that make up 90% of the ocean's biota. How can consumers get a sense of that without spending too much time researching the product.

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A system that uses color, texture, and transparency comes together to designate products and capture the... forgive me, spirit of the algae. Algae spirit, nice. 

Colors signifying the three products came with imagery of seafoam and sand. A halftone pattern was applied to mimic the pores found in the silica walls. This finer texture on the packaging provided contrast to the larger, geometric cellular shapes and created a visual link to the ocean.

A system that uses color, texture, and transparency comes together to designate products and capture the... forgive me, spirit of the algae. Algae spirit, nice. 

          Colors, selected for their neutrality, designate the three hair products and come with imagery of seafoam and sand for a stronger association to place. A halftone pattern was applied to mimic the pores found in the silica walls. This finer texture on the packaging provides contrast to the larger, geometric cellular shapes to capture the visual experience of working with the algae at both macro and micro scales. Semi-transparent cellular shapes on the packaging and promotional materials obscure imagery and type to lock in a unique system and add a more literal reference to the algae since color and texture seemed a bit too abstract on their own.    

          Colors, selected for their neutrality, designate the three hair products and come with imagery of seafoam and sand for a stronger association to place. A halftone pattern was applied to mimic the pores found in the silica walls. This finer texture on the packaging provides contrast to the larger, geometric cellular shapes to capture the visual experience of working with the algae at both macro and micro scales. Semi-transparent cellular shapes on the packaging and promotional materials obscure imagery and type to lock in a unique system and add a more literal reference to the algae since color and texture seemed a bit too abstract on their own.    

          Colors, selected for their neutrality, designate the three hair products and come with imagery of seafoam and sand for a stronger association to place. A halftone pattern was applied to mimic the pores found in the silica walls. This finer texture on the packaging provides contrast to the larger, geometric cellular shapes to capture the visual experience of working with the algae at both macro and micro scales. Semi-transparent cellular shapes on the packaging and promotional materials obscure imagery and type to lock in a unique system and add a more literal reference to the algae since color and texture seemed a bit too abstract on their own.    

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Promotional materials surrounding the product were created to further explore the graphic devices and amplify its messaging upon submission to the ICMAD Young Designers Competition.

Promotional materials surrounding the product were created to further explore the graphical devices and amplify its messaging on submission to the ICMAD Young Designers Competition.

Promotional materials surrounding the product were created to further explore the graphic devices and amplify its messaging upon submission to the ICMAD Young Designers Competition.

              It all started with a white plastic tube, an open brief, and the motivation to be able to buy our design program a printer. This project was, in a way, a passion project and the perfect way to wrap up and summarize my time at Oregon State University. 

                It all started with a white plastic tube, an open brief, and the motivation of being able to win money for our design program to afford a printer. This project was, in a way, a passion project and the perfect way to wrap up and summarize my time at Oregon State University. 

              It all started with a white plastic tube, an open brief, and the motivation to be able to buy our design program a printer. This project was, in a way, a passion project and the perfect way to wrap up and summarize my time at Oregon State University. 

          It placed in the top 20, along with many other students from our program. Sadly, no printer was won.

            It placed in the top 20, along with many other students from our program. Go Beavs.

          It placed in the top 20, along with many other students from our program. Sadly, no printer was won.