OptiTrack

OptiTrack

OptiTrack

As the largest motion capture company in the world that offers high-performance optical tracking, OptiTrack was looking to refresh their identity and site to bring it into a new era and show that they continue to be one of the industry leaders.  

As the largest motion capture company in the world that offers high-performance optical tracking, OptiTrack was looking to refresh their identity and site to bring it into a new era and show that they continue to be industry leaders.  

As the largest motion capture company in the world that offers high-performance optical tracking, OptiTrack was looking to refresh their identity and site to bring it into a new era and show that they continue to be industry leaders.  

Employer

OptiTrack

Deliveries

Packaging

Brand Identity

Brand Identity

Web

Motion Graphics

Designer

Dan Anecito

Year

2019 ~

optitrack_hero

A new series of cameras provided good reason to update OptiTrack's identity. It was important that the logo, most visibly seen on their hardware, worked well with the geometries of the camera. With the glowing blue LED ring being the signature feature that distinguished OptiTrack's camera's from its competitors, it became the focus on which to build the identity around. 

A new series of cameras provided good reason to update OptiTrack's identity. It was important that the logo, most visibly seen on cameras, worked well with the geometries of the camera. With the glowing blue LED ring being the signature feature that distinguished OptiTrack's camera's from its competitors, it became the focus on which to build the identity around. 

A new series of cameras provided good reason to update OptiTrack's identity. It was important that the logo, most visibly seen on cameras, worked well with the geometries of the camera. With the glowing blue LED ring being the signature feature that distinguished OptiTrack's camera's from its competitors, it became the focus on which to build the identity around. . 

A new series of cameras provided good reason to update OptiTrack's identity. It was important that the logo, most visibly seen on cameras, worked well with the geometries of the camera. With the glowing blue LED ring being the signature feature that distinguished OptiTrack's camera's from its competitors, it became the focus on which to build the identity around. 

optitrack_source_1
optitrack_source_2
optitrack_process

After abstracting the motion of markers beyond the ring to make it feel a bit more ownable, it became clear that the mark needed to be more literal of the product if it were to live on its own. 

After abstracting the motion of markers beyond the ring to make it feel a bit more ownable, it became clear that the mark needed to be more literal of the product if it were to live on its own. 

After abstracting the motion of markers beyond the ring to make it feel a bit more ownable, it became clear that the mark needed to be more literal of the product if it were to live on its own. 

After abstracting the motion of markers beyond the ring to make it feel a bit more ownable, it became clear that the mark needed to be more literal of the product if it were to live on its own. 

camera_back
optitrack_monitor_1
optitrack_lines
optitrack_monitor_2

An exploration of how the new logotype and type system might work in different applications. 

An exploration of how the new logotype and type system might work in different applications. 

An exploration of how the new logotype and type system might work in different applications. 

optitrack_logo
Group 3

A quickly digestible image/motion style for campaigns targeted at twitter audiences, OptiTrack's largest social media base, makes images more branded and distinguishable during fast scrolls.

A quickly digestible image/motion style for campaigns targeted at twitter audiences, OptiTrack's largest social media base, makes images more branded and distinguishable during fast scrolls.

A quickly digestible image/motion style for campaigns targeted at twitter audiences, OptiTrack's largest social media base, makes images more branded and distinguishable during fast scrolls.

optitrack_identitybook
optitrack_mascot

A guidebook came with the refreshed look and established a new type system to aid in better heirarchy systems down the line.

A guidebook came with the refreshed look and established a new type system to aid in better heirarchy systems down the line.

A guidebook came with the refreshed look and established a new type system to aid in better heirarchy systems down the line.

          A camera mascot made for internal summer use still has yet to make a splash, but he's waiting and ready. 

          A camera mascot made for internal summer use still has yet to make a splash, but he's waiting and ready. 

          A camera mascot made for internal summer use still has yet to make a splash, but he's waiting and ready. 

          A camera mascot made for internal summer use still has yet to make a splash, but he's waiting and ready.