Mazama Brewing Company

Mazama Brewing Company

Mazama Brewing Company

Mount Mazama once dominated the Oregon Cascades before erupting 8,000 years ago to form what is known as Crater Lake. With a name rooted in volcanic history and its brew specialty in European style beers, the challenge was to marry Belgian graphic style with Oregon's microbrew aesthetic and inject it with a bit of volcano and lakey goodness. This is a part of a series of passion projects to reimagine the town of Corvallis, Oregon. 

Mount Mazama once dominated the Oregon Cascades before erupting 8,000 years ago to form what is known as Crater Lake. With a name rooted in volcanic history and its brew specialty in European style beers, the challenge was to marry Belgian graphic style with Oregon's microbrew aesthetic and inject it with a bit of volcano and lakey goodness. This is a part of a series of passion projects to reimagine the town of Corvallis, Oregon. 

Mount Mazama once dominated the Oregon Cascades before erupting 8,000 years ago to form what is known as Crater Lake. With a name rooted in volcanic history and its brew specialty in European style beers, the challenge was to marry Belgian graphic style with Oregon's microbrew aesthetic and inject it with a bit of volcano and lakey goodness. This is a part of a series of passion projects to reimagine the town of Corvallis, Oregon. 

Mount Mazama once dominated the Oregon Cascades before erupting 8,000 years ago to form what is known as Crater Lake. With a name rooted in volcanic history and its brew specialty in European style beers, the challenge was to marry Belgian graphic style with Oregon's microbrew aesthetic and inject it with a bit of volcano and lakey goodness. This is a part of a series of passion projects to reimagine the town of Corvallis, Oregon. 

Client

Client

Self-Initiated

Deliveries

Brand Identity 

Brand Identity

Packaging

Packaging

Designer

Dan Anecito

Year

2020 

logo

It was time for a new logo and identity that felt custom and confident, but still retained its grittiness. A beefed up blackletter with hoppy flares modernizes the letterforms and helps avoid tricky spacing issues created with a traditional z that exists in their current logo. A switcheroo with the texture – applying the gritty treatment to photos rather than to the type – made the whole identity instantly more contemporary.  

It was time for a new logo and identity that felt custom and confident, but still retained its grittiness. A beefed up blackletter with hoppy flares modernizes the letterforms and helps avoid tricky spacing issues created with a traditional z that exists in their current logo. A switcheroo with the texture – applying the gritty treatment to photos rather than to the type – made the whole identity instantly more contemporary.  

It was time for a new logo and identity that felt custom and confident, but still retained its grittiness. A beefed up blackletter with hoppy flares modernizes the letterforms and helps avoid tricky spacing issues created with a traditional z that exists in their current logo. A switcheroo with the texture – applying the gritty treatment to photos rather than to the type – made the whole identity instantly more contemporary.  

It was time for a new logo and identity that felt custom and confident, but still retained its grittiness. A beefed up blackletter with hoppy flares modernizes the letterforms and helps avoid tricky spacing issues created with a traditional z that exists in their current logo. A switcheroo with the texture – applying the gritty treatment to photos rather than to the type – made the whole identity instantly more contemporary.  

It was time for a new logo and identity that felt custom and confident, but still retained its grittiness. A beefed up blackletter with hoppy flares modernizes the letterforms and helps avoid tricky spacing issues created with a traditional z that exists in their current logo. A switcheroo with the texture – applying the gritty treatment to photos rather than to the type – made the whole identity instantly more contemporary.  

blackletter
mazama-eruption
crater-lake

Source: B. Mount Mazama Erupting. Paul Rockwood Painting. Image Courtesy of National Park Service, Original in Crater Lake National Park Museum and Archives Collections.

Source: OSU Special Collections & Archives Research Center. Lava fields of Wizard Island

Ka-boom. Beer.

Ka-boom. Beer.

Ka-boom. Beer.

Ka-boom. Beer.

Ka-boom. Beer.

flavors

The primary goal of this project was to deliver a new labeling system that remains flexible, but retains the Mazama brand identity for years to come as they grow and develop new drinks. Five shields distinguish the five styles of rotating brews. The illustration style borrows from the blackletter strokes in the logo while the crest of Oregon pays tribute to its european roots. 

The primary goal of this project was to deliver a new labeling system that remains flexible, but retains the Mazama brand identity for years to come as they grow and develop new drinks. Five shields distinguish the five styles of rotating brews. The illustration style borrows from the blackletter strokes in the logo while the crest of Oregon pays tribute to its european roots. 

The primary goal of this project was to deliver a new labeling system that remains flexible, but retains the Mazama brand identity for years to come as they grow and develop new drinks. Five shields distinguish the five styles of rotating brews. The illustration style borrows from the blackletter strokes in the logo while the crest of Oregon pays tribute to its european roots. 

The primary goal of this project was to deliver a new labeling system that remains flexible, but retains the Mazama brand identity for years to come as they grow and develop new drinks. Five shields distinguish the five styles of rotating brews. The illustration style borrows from the blackletter strokes in the logo while the crest of Oregon pays tribute to its european roots. 

The primary goal of this project was to deliver a new labeling system that remains flexible, but retains the Mazama brand identity for years to come as they grow and develop new drinks. Five shields distinguish the five styles of rotating brews. The illustration style borrows from the blackletter strokes in the logo while the crest of Oregon pays tribute to its european roots. 

all_3
all_2
mazama_Q_flat
mazama_PF_flat
mazama_P_flat
mazama_D_flat
mazama_ME_flat
all

A strict label system was created to distinguish the five styles of beer on tap with (explosive) artwork for each brewsky. The colors and layout would remain consistent as the years went on, but the middle artwork panel would switch out with each new batch to make things seem fresh and collectible. 

A strict label system was created to distinguish the five styles of beer on tap with (explosive) artwork for each brewsky. The colors and layout would remain consistent as the years went on, but the middle artwork panel would switch out with each new batch to make things seem fresh and collectible. 

A strict label system was created to distinguish the five styles of beer on tap with (explosive) artwork for each brewsky. The colors and layout would remain consistent as the years went on, but the middle artwork panel would switch out with each new batch to make things seem fresh and collectible. 

A strict label system was created to distinguish the five styles of beer on tap with (explosive) artwork for each brewsky. The colors and layout would remain consistent as the years went on, but the middle artwork panel would switch out with each new batch to make things seem fresh and collectible. 

A strict label system was created to distinguish the five styles of beer on tap with (explosive) artwork for each brewsky. The colors and layout would remain consistent as the years went on, but the middle artwork panel would switch out with each new batch to make things seem fresh and collectible. 

wall
paper_all

A few, slightly kitschy badges and imagery were explored to loosely nail down the future tone and messaging that would exist if this project were to expand into their recently bought restaurant on the Willamette riverfront (future goals).  In 2020 it felt like a perfect time to push a beer for the end of the world. Mazama couldn't be more on theme.

A few, slightly kitschy badges and imagery were explored to loosely nail down the future tone and messaging that would exist if this project were to expand into their recently bought restaurant on the Willamette riverfront (future goals).  In 2020 it felt like a perfect time to push a beer for the end of the world. Mazama couldn't be more on theme.

A few, slightly kitschy badges and imagery were explored to loosely nail down the future tone and messaging that would exist if this project were to expand into their recently bought restaurant on the Willamette riverfront (future goals).  In 2020 it felt like a perfect time to push a beer for the end of the world. Mazama couldn't be more on theme.

A few, slightly kitschy badges and imagery were explored to loosely nail down the future tone and messaging that would exist if this project were to expand into their recently bought restaurant on the Willamette riverfront (future goals).  In 2020 it felt like a perfect time to push a beer for the end of the world. Mazama couldn't be more on theme.

A few, slightly kitschy badges and imagery were explored to loosely nail down the future tone and messaging that would exist if this project were to expand into their recently bought restaurant on the Willamette riverfront (future goals).  In 2020 it felt like a perfect time to push a beer for the end of the world. Mazama couldn't be more on theme.

toss
glass
famersmarket
tops
coasters
matches
tee
mazama_app

A new site lets people see what's on tap.

A new site lets people see what's on tap.

A new site lets people see what's on tap.

A new site lets people see what's on tap.

A new site lets people see what's on tap.

          Every city calls themselves the craft brew capital of the world. Google it. I'm not joking. In Corvallis, where a top-ranked university fermentation program sits at the "city" core and is seemingly located in the middle of nowhere, microbreweries reign supreme. Mazama, relatively new to the scene and making big moves in downtown, was a good first brewery to take on. 

          Every city calls themselves the craft brew capital of the world. Google it. I'm not joking. In Corvallis, where a top-ranked university fermentation program sits at the "city" core and is seemingly located in the middle of nowhere, microbreweries reign supreme. Mazama, relatively new to the scene and making big moves in downtown, was a good first brewery to take on. 

          Every city calls themselves the craft brew capital of the world. Google it. I'm not joking. In Corvallis, where a top-ranked university fermentation program sits at the "city" core and is seemingly located in the middle of nowhere, microbreweries reign supreme. Mazama, relatively new to the scene and making big moves in downtown, was a good first brewery to take on. 

          Every city calls themselves the craft brew capital of the world. Google it. I'm not joking. In Corvallis, where a top-ranked university fermentation program sits at the "city" core and is seemingly located in the middle of nowhere, microbreweries reign supreme. Mazama, relatively new to the scene and making big moves in downtown, was a good first brewery to take on. 

          Every city calls themselves the craft brew capital of the world. Google it. I'm not joking. In Corvallis, where a top-ranked university fermentation program sits at the "city" core and is seemingly located in the middle of nowhere, microbreweries reign supreme. Mazama, relatively new to the scene and making big moves in downtown, was a good first brewery to take on.