Mazama Brewing Company

Mazama Brewing Company

Mazama Brewing Company

Mount Mazama once dominated the Oregon Cascades before erupting 8,000 years ago to form what is known as Crater Lake. With a name rooted in volcanic history and its brew specialty in European style beers, the challenge was to marry Belgian graphic style with Oregon's microbrew aesthetic and inject it with a bit of volcano and lakey goodness. This is a part of a series of passion projects to reimagine the town of Corvallis, Oregon. 

Mount Mazama once dominated the Oregon Cascades before erupting 8,000 years ago to form what is known as Crater Lake. With a name rooted in volcanic history and its brew specialty in European style beers, the challenge was to marry Belgian graphic style with Oregon's microbrew aesthetic and inject it with a bit of volcano and lakey goodness. This is a part of a series of passion projects to reimagine the town of Corvallis, Oregon. 

Mount Mazama once dominated the Oregon Cascades before erupting 8,000 years ago to form what is known as Crater Lake. With a name rooted in volcanic history and its brew specialty in European style beers, the challenge was to marry Belgian graphic style with Oregon's microbrew aesthetic and inject it with a bit of volcano and lakey goodness. This is a part of a series of passion projects to reimagine the town of Corvallis, Oregon. 

Mount Mazama once dominated the Oregon Cascades before erupting 8,000 years ago to form what is known as Crater Lake. With a name rooted in volcanic history and its brew specialty in European style beers, the challenge was to marry Belgian graphic style with Oregon's microbrew aesthetic and inject it with a bit of volcano and lakey goodness. This is a part of a series of passion projects to reimagine the town of Corvallis, Oregon. 

Client

Client

Self-Initiated

Deliveries

Brand Identity 

Brand Identity

Packaging

Packaging

Designer

Dan Anecito

Year

2020 

logo

A beefed up more confident blackletter with hoppy flares modernizes the letterforms and helps avoid awkward spacing created with a traditional z.  

A beefed up more confident blackletter with hoppy flares modernizes the letterforms and helps avoid awkward spacing created with a traditional z.  

A beefed up more confident blackletter with hoppy flares modernizes the letterforms and helps avoid awkward spacing created with a traditional z. 

A beefed up more confident blackletter with hoppy flares modernizes the letterforms and helps avoid awkward spacing created with a traditional z. 

A beefed up more confident blackletter with hoppy flares modernizes the letterforms and helps avoid awkward spacing created with a traditional z. 

blackletter
mazama-eruption
crater-lake

Source: B. Mount Mazama Erupting. Paul Rockwood Painting. Image Courtesy of National Park Service, Original in Crater Lake National Park Museum and Archives Collections.

Source: OSU Special Collections & Archives Research Center. Lava fields of Wizard Island

Ka-boom. Beer.

Ka-boom. Beer.

Ka-boom. Beer.

Ka-boom. Beer.

Ka-boom. Beer.

flavors
all_3
all_2
mazama_Q_flat
mazama_PF_flat
mazama_P_flat
mazama_D_flat
mazama_ME_flat
all

A label system was created to distinguish the five styles of beer on tap with (explosive) artwork for each brewsky.

A label system was created to distinguish the five styles of beer on tap with (explosive) artwork for each brewsky.

A label system was created to distinguish the five styles of beer on tap with (explosive) artwork for each brewsky.

A label system was created to distinguish the five styles of beer on tap with (explosive) artwork for each brewsky.

wall
paper_all

A Belgian beer for the end of the world and a side of fries.

A Belgian beer for the end of the world and a side of fries.

A Belgian beer for the end of the world and a side of fries.

A Belgian beer for the end of the world and a side of fries.

toss
glass
famersmarket
tops
coasters
matches
tee
mazama_app

A new site lets people see what's on tap.

A new site lets people see what's on tap.

A new site lets people see what's on tap.

A new site lets people see what's on tap.

A new site lets people see what's on tap.

          Every city calls themselves the craft brew capital of the world. Google it. I'm not joking. In Corvallis, where a top-ranked university fermentation program sits at the "city" core and is seemingly located in the middle of nowhere, microbreweries reign supreme. Mazama, relatively new to the scene and making big moves in downtown, was a good first brewery to take on. 

          Every city calls themselves the craft brew capital of the world. Google it. I'm not joking. In Corvallis, where a top-ranked university fermentation program sits at the "city" core and is seemingly located in the middle of nowhere, microbreweries reign supreme. Mazama, relatively new to the scene and making big moves in downtown, was a good first brewery to take on. 

          Every city calls themselves the craft brew capital of the world. Google it. I'm not joking. In Corvallis, where a top-ranked university fermentation program sits at the "city" core and is seemingly located in the middle of nowhere, microbreweries reign supreme. Mazama, relatively new to the scene and making big moves in downtown, was a good first brewery to take on. 

          Every city calls themselves the craft brew capital of the world. Google it. I'm not joking. In Corvallis, where a top-ranked university fermentation program sits at the "city" core and is seemingly located in the middle of nowhere, microbreweries reign supreme. Mazama, relatively new to the scene and making big moves in downtown, was a good first brewery to take on. 

          Every city calls themselves the craft brew capital of the world. Google it. I'm not joking. In Corvallis, where a top-ranked university fermentation program sits at the "city" core and is seemingly located in the middle of nowhere, microbreweries reign supreme. Mazama, relatively new to the scene and making big moves in downtown, was a good first brewery to take on.