Imagine Coffee

Imagine Coffee

Imagine Coffee

Imagine Coffee is one of a few businesses in Corvallis & Philomath's vibrant, tight-knit art & music community that acts as a meeting place to study and celebrate. With each cup helping fund community needs, the new identity brings forth a look and feel centered around environmental issues in the valley studied by OSU faculty. This is part of an ongoing passion project to reimagine Corvallis, Oregon. 

Imagine Coffee is one of a few businesses in Corvallis & Philomath's vibrant, tight-knit art & music community that acts as a meeting place to study and celebrate. With each cup helping fund community needs, the new identity brings forth a look and feel centered around environmental issues in the valley studied by OSU faculty. This is part of an ongoing passion project to reimagine Corvallis, Oregon. 

Imagine Coffee is one of a few businesses in Corvallis & Philomath's vibrant, tight-knit art & music community that acts as a meeting place to study and celebrate. With each cup helping fund community needs, the new identity brings forth a look and feel centered around environmental issues in the valley studied by OSU faculty. This is part of an ongoing passion project to reimagine Corvallis, Oregon. 

Imagine Coffee is one of a few businesses in Corvallis & Philomath's vibrant, tight-knit art & music community that acts as a meeting place to study and celebrate. With each cup helping fund community needs, the new identity brings forth a look and feel centered around environmental issues in the valley studied by OSU faculty. This is part of an ongoing passion project to reimagine Corvallis, Oregon. 

Client

Client

Self-Initiated

Deliveries

Brand Identity 

Brand Identity

Packaging

Packaging

Designer

Dan Anecito

Year

2020 

imagine_box_wet_2

Corvallis and Philomath face a pretty significant divide in age demographics that often pits the townfolk against the younger university core. It was important to take into consideration the two audiences and the employing industries – academia, tech, and healthcare.

Corvallis and Philomath face a pretty significant divide in age demographics that often pits the townfolk against the younger university core. It was important to take into consideration the two audiences and the employing industries – academia, tech, and healthcare.

Corvallis and Philomath face a pretty significant divide in age demographics that often pits the townfolk against the younger university core. It was important to take into consideration the two audiences and the employing industries – academia, tech, and healthcare.

Corvallis and Philomath face a pretty significant divide in age demographics that often pits the townfolk against the younger university core. It was important to take into consideration the two audiences and the employing industries – academia, tech, and healthcare.

Corvallis and Philomath face a pretty significant divide in age demographics that often pits the townfolk against the younger university core. It was important to take into consideration the two audiences and the employing industries – academia, tech, and healthcare.

imagine_inspo_1
imagine_inspo_2

The square became an appealing shape that informed a lot of the identity. Its roots in both art and tech has meaning to the customers that the coffee shop serves. The logo, a lo-fi serif - admittingly acknowledging trends, gives the warmth and craft serifs offer while acknowledging the influences HP and OSU’s engineering programs have had on the tech identity of Corvallis.

The square became an appealing shape that informed a lot of the identity. Its roots in both art and tech has meaning to the customers that the coffee shop serves. The logo, a lo-fi serif - admittingly acknowledging trends, gives the warmth and craft serifs offer while acknowledging the influences HP and OSU’s engineering programs have had on the tech identity of Corvallis.

The square became an appealing shape that informed a lot of the identity. Its roots in both art and tech has meaning to the customers that the coffee shop serves. The logo, a lo-fi serif - admittingly acknowledging trends, gives the warmth and craft serifs offer while acknowledging the influences HP and OSU’s engineering programs have had on the tech identity of Corvallis.

The square became an appealing shape that informed a lot of the identity. Its roots in both art and tech has meaning to the customers that the coffee shop serves. The logo, a lo-fi serif - admittingly acknowledging trends, gives the warmth and craft serifs offer while acknowledging the influences HP and OSU’s engineering programs have had on the tech identity of Corvallis.

The square became an appealing shape that informed a lot of the identity. Its roots in both art and tech has meaning to the customers that the coffee shop serves. The logo, a lo-fi serif - admittingly acknowledging trends, gives the warmth and craft serifs offer while acknowledging the influences HP and OSU’s engineering programs have had on the tech identity of Corvallis.

1_imagine_animation

The i in Imagine, a standard deviation bar, becomes a flexible tool as it reacts with input.

The i in Imagine, a standard deviation bar, becomes a flexible tool as it reacts with input.

The i in Imagine, a standard deviation bar, becomes a flexible tool as it reacts with input.

The i in Imagine, a standard deviation bar, becomes a flexible tool as it reacts with input.

The i in Imagine, a standard deviation bar, becomes a flexible tool as it reacts with input.

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3_imagine_box_y_final_all_2
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6_imagine_tile_2

Engineering paper, arguably the only paper every profession should be using, finds its way into tilework. Like designers use it for making precise sketches, those in science use it for roughly drawing graphs if their professor forbids them from excel or MATLAB. A scatter plot pattern lends itself well to the chaotic nature of tile laying.

Engineering paper, arguably the only paper every profession should be using, finds its way into tilework. Like designers use it for making precise sketches, those in science use it for roughly drawing graphs if their professor forbids them from excel or MATLAB. A scatter plot pattern lends itself well to the chaotic nature of tile laying.

Engineering paper, arguably the only paper every profession should be using, finds its way into tilework. Like designers use it for making precise sketches, those in science use it for roughly drawing graphs if their professor forbids them from excel or MATLAB. A scatter plot pattern lends itself well to the chaotic nature of tile laying.

Engineering paper, arguably the only paper every profession should be using, finds its way into tilework. Like designers use it for making precise sketches, those in science use it for roughly drawing graphs if their professor forbids them from excel or MATLAB. A scatter plot pattern lends itself well to the chaotic nature of tile laying.

imagine_social
imagine_sleeve_notes
8_imagine_filter
9_imagine_coffee_paper
imagine_posters
10_imagine_napkins
11_imagine_spill_2

Grids and slope fields find their way into several touchpoints to create awareness of research ideas through the space.

Grids and slope fields find their way into several touchpoints to create awareness of research ideas through the space.

Grids and slope fields find their way into several touchpoints to create awareness of research ideas through the space.

Grids and slope fields find their way into several touchpoints to create awareness of research ideas through the space.

Grids and slope fields find their way into several touchpoints to create awareness of research ideas through the space.

5_imagine_punchcards

Punch cards utilize the flexibility of the "i" and its relation to the standard deviation bar.

Punch cards utilize the flexibility of the "i" and its relation to the standard deviation bar.

Punch cards utilize the flexibility of the "i" and its relation to the standard deviation bar.

Punch cards utilize the flexibility of the "i" and its relation to the standard deviation bar.

Punch cards utilize the flexibility of the "i" and its relation to the standard deviation bar.